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Brand Identity2024 · Miami, USA
Arcus Health Group
Multi-entity brand architecture for a healthcare group with three business units: telehealth, legal advisory, and health advisory.
3
Sub-brands unified
1
Brand system
14
Days delivered
The Challenge
Three separate healthcare ventures operating under no unifying brand. Each looked disconnected, making cross-referrals and shared credibility impossible.
The Outcome
Unified brand system with a parent identity and three sub-brand identities. All three entities now present as a coherent group.
Services Delivered
Brand ArchitectureLogo DesignSub-brand SystemBrand Guidelines
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