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E-Commerce2024 · London, UK
Qurta Fashion
Premium modest fashion brand — full Shopify build with custom theme, product photography direction, and checkout optimisation.
28%
Higher AOV
19%
Less abandonment
2×
Mobile sales


The Challenge
High-quality products were being sold through a free Shopify theme that looked cheap. The owner was losing customers at the product page due to poor photography layout and a confusing checkout.
The Outcome
Average order value increased 28% after product page redesign. Cart abandonment dropped 19% with streamlined checkout.
Services Delivered
E-Commerce DesignShopify DevelopmentUX AuditCheckout Optimisation
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