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Landing Page2024 · Melbourne, Australia
Zenith Business Consulting
High-conversion landing page for a B2B consulting firm targeting CFOs and COOs. A/B tested headline and CTA variants.
4.8%
Conversion rate
300%
Improvement
3×
More leads
The Challenge
Paid traffic was converting at 1.2% on an outdated landing page that buried the value proposition under three paragraphs of corporate boilerplate.
The Outcome
Conversion rate rose to 4.8% after redesign — a 300% improvement. Cost per lead dropped significantly after the new page launched.
Services Delivered
Landing Page DesignCopywriting DirectionA/B Test SetupAnalytics
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